CAITLIN WILLIAMS
Portfolio
GET TO KNOW ME
My Background
Since I began my professional journey as the owner and operator of Medley Designs LLC, I’ve been lucky to have had the opportunity to work on some exciting solo and collaborative projects. I have helped build businesses from the ground up, grown followings (and, in turn, clients), and reimagined brand identities. I take pride in all that I do while fostering long-term relationships with clients. With hard work, creative thinking, and a faith-based mindset, I believe all things are possible.
FEATURED:
VoyageRaleigh
Check out my featured interview with VoyageRaleigh!
PROFESSIONAL HISTORY
My Qualifications
Medley Designs LLC
November 2019 - Present
OWNER | GRAPHIC DESIGNER
Established and manage a freelance graphic design and social media management business that assists businesses with brand development through website building, logo creation, and successful spearheading of campaigns on social media platforms including Facebook and Instagram.
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Manage and plan social media marketing strategies and brand identity.
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Develop creative concepts and content based on client's needs and wants.
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Communicate with clients frequently to ensure 100% customer satisfaction through phone, Zoom, and Google Meet.
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Monitor online presence of company's brand and engage with users, strengthening customer relationships.
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RESULTS
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Grown a client's Instagram reach by 190% within a year.
Contributed to clients needing to hire more employees due to increased customer demand.​
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Elevated a client's following by ~1,500 followers in six months on Instagram. All real people. Zero bots.
This ultimately created more business for her, and more recognition within her industry.
Wilson Academy of Applied Technology
July 2018 - March 2021
HEALTH AND PHYSICAL EDUCATION TEACHER
SENIOR SEMINAR TEACHER
Conducted project-based learning using the North Carolina Physical Education standards.
Member of the School Leadership Team for two years, providing guidance and facilitation of school improvement decisions.
Member of School Improvement Plan team involving the analysis of student data and creating data-driven lessons to improve student learning.
Member of the School Improvement Plan team involving the social and emotional needs of our students.
Led the School Events committee, organizing school dances, spirit weeks, and homecoming game events.
Member of the School Publicity committee, creating the school newsletters, social media content, student of the month videos, and announcements.
Mentor students through social-emotional learning by meeting with them monthly to discuss their academic and behavioral performance.
Created the school’s Senior Seminar curriculum to prepare students for life after high school, incorporating resume and college application building, interview readiness, and military branch education.
#AF6038
Beddingfield High School
September 2019 - September 2021
LACROSSE COACH
Developed and coached the school’s first lacrosse program.
Held high academic standards for all student-athletes and
enforced academic discipline.
Scheduled and prepared statistic-driven practices.
University of Mount Olive
August 2012 - May 2016
ATHLETICS DEPARTMENT INTERN
Organized programs to bring together the Mount Olive community and the University of Mount Olive Athletics.
Promoted and marketed the University’s Athletics program through flyers, events, and promotions.
Hosted UMO SportsZone – athletics webcast.
Provided play-by-play commentating and analysis during the University’s athletic games.
Wrote stories for the Athletics website, including box score write-ups and interviews.
Created ways for students and the community to stay up-to-date with UMO Athletics via social media sites.
Increased the social media following and school spirit throughout the school and community.
Chapel Valley
Summer 2015
MARKETING INTERN
Created social media posts, flyers, brochures, and other marketing materials that assisted in developing the company in the eyes of potential customers.
Multi-tasked in a deadline-driven environment.
Used Adobe for editing and creation of materials and content.
Learned marketing skills and strategies from the Marketing Director of the company.
Jackson & Sons, Inc.
April 2017 - July 2018
COMMERCIAL COMFORT ADVISOR
As the Commercial Comfort Advisor, I acted as the first point of contact with any and all maintenance customers in terms of marketing, estimating, and selling. I worked with customers to find the best route for their business to take with their HVAC.
EDUCATION
University of Mount Olive
August 2012- May 2016
BACHELOR'S DEGREE
Recreation Leisure Studies - Concentration in Sports Management and Marketing
East Carolina University
January 2020 - May 2021
POSTBACCALAUREATE TEACHING PROGRAM
4.0 GPA
CONTACT
